DIRECTION / ILLUSTRATION / COLLABORATION


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STRATEGIC DESIGN:

Visual strategy is my metier. I speak with the marketing team and the design team, and then orchestrate a synthesis of vision and needs that is more evocative and effective than anything either team had imagined. Harmonizing the analytic and creative, I seek designs that proclaim vitality over time for the established brand and achieve maximum initial impact for a new brand.

The client’s business strategy is where I start, translating the product’s promise into a visual campaign that connects faster and more deeply to the emotions than words alone can penetrate. I also embrace the tools of social science to test the efficacy of my intended message. The result is a semiotic bridge of unusual strength and beauty between the client’s project and the consumer.

Strategic design integrates vision, mission and positioning of a brand with the needs of management, always pushing insight toward real-world solutions.


SPECIALIZING IN ➞ CREATIVE COLLABORATION & DIRECTION ACROSS:
CONCEPT, PACKAGING, DIGITAL, ILLUSTRATION, PHOTOGRAPHY, PATTERN, TYPOGRAPHY, DESIGN, IDENTITY, ENVIRONMENT, PRODUCTION & MANUFACTURING.


SELECTED CLIENTS PRESENT & PAST:
GODIVA / L'OREAL / CASABELLA / PEPPERIDGE FARM / HASBRO / JOHNSON & JOHNSON / BATH & BODY WORKS / ARAMIS DESIGNER FRAGRANCES / L'ARGANIQUE BEAUTE / VARIOUS PRIVATE LABEL BRANDS.


STUDIO:

JOSHI DESIGN LLC
C/O: JEANNIE JOSHI
222 Broadway, 19th Floor • New York, NY 10038
+12129792360
» INFO(AT)JOSHIDESIGN(DOT)COM


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