Visual strategy is my metier. I speak with the marketing team and the design team, and then orchestrate a synthesis of vision and needs that is more evocative and effective than anything either team had imagined. Harmonizing the analytic and creative, I seek designs that proclaim vitality over time for the established brand and achieve maximum initial impact for a new brand.
The client’s business strategy is where I start, translating the product’s promise into a visual campaign that connects faster and more deeply to the emotions than words alone can penetrate. I also embrace the tools of social science to test the efficacy of my intended message. The result is a semiotic bridge of unusual strength and beauty between the client’s project and the consumer.
Strategic design integrates vision, mission and positioning of a brand with the needs of management, always pushing insight toward real-world solutions.
I balance daring expressions of color with meticulous attention to images that attract the eye with a promise of joy, serenity and escape. For fashion, fragrance, cosmetics, body care and consumer brands, I send the invitation to indulge all five senses and embrace pleasure as an adventure.
I believe both beauty and anthropological awareness should inform commercial design in the digital age. SPECIALIZING IN ➞ CREATIVE COLLABORATION & DIRECTION ACROSS:
+12129792360
I use the intuitive to make the logical understandable. Whether annual reports, brochures, company websites, or public relations, I make information an aesthetic gift so the facts are easy to locate.
CONCEPT, PACKAGING, DIGITAL, ILLUSTRATION, PHOTOGRAPHY, PATTERN, TYPOGRAPHY, DESIGN, IDENTITY, ENVIRONMENT, PRODUCTION & MANUFACTURING.
L'ARGANIQUE BEAUTE / GODIVA / L'OREAL / CASABELLA / PEPPERIDGE FARM / HASBRO / JOHNSON & JOHNSON / BATH & BODY WORKS / ARAMIS DESIGNER FRAGRANCES / VARIOUS PRIVATE LABEL BRANDS.
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